When I first joined LinkedIn back in 2007, I could already tell it would transform professional networking and business development. Fast forward to today, and LinkedIn is essential for lawyers who want to strengthen their brand and connect with clients. Yet many attorneys either don’t know where to start or find it hard to stay consistent.
The good news: LinkedIn doesn’t have to feel overwhelming. With just a few simple posting strategies, you can boost visibility, highlight your expertise, and stay top of mind with your network. Whether you’re new to the platform or looking to refresh your approach, here are five practical ways to see results without a huge time commitment:
1. Share Content with Your Perspective
You don’t always need to create original content. Share relevant articles or news with your own commentary to show expertise and spark engagement. For example, if tax law changes, an estate-planning attorney could share an article and explain its impact. Tools like Google Alerts help you stay ahead of trending topics, positioning you as a trusted voice.
2. Post Personal Stories with a Professional Tie-In
Authenticity builds trust. Sharing personal experiences — and connecting them back to your work — makes you relatable and memorable. For instance, a story about a family experience or even frustrations with legal jargon can open the door to meaningful discussion.
3. Use Polls for Engagement
LinkedIn polls are a quick way to encourage interaction while gathering insights. A thoughtful question related to your field can lead to great discussions — and even inspire follow-up content.
4. Create Short, Helpful Videos
Video captures attention and builds credibility. Start by recording answers to common client questions using your phone or Zoom. Even brief videos can make a strong impression, and with light editing, you can generate weeks of content quickly.
5. Repost and Add Value
Reposting someone else’s content with your own commentary both creates new material for your audience and builds relationships with the original poster. Tagging and thanking them increases visibility and strengthens professional connections.
Bottom line: LinkedIn success comes from consistency, not perfection. Small, steady efforts — like trying one or two of these strategies — can go a long way in attracting clients and building lasting relationships.