The author noted that they no longer check LinkedIn as frequently as they once did. While they had previously viewed the platform as a valuable tool for developing new business, they now see it more often as a space filled with inbox spam and self-promotional posts where users showcase career milestones for the approval of people they may barely know. One recurring trend they observed is that many lawyers post about supposed accomplishments that do not genuinely require recognition or skill, seemingly as a way to generate content for visibility.
For instance, lawyers often announce being admitted to a new state or federal bar. While it makes sense to share this news so that colleagues and contacts are aware of their ability to take referrals in another jurisdiction, some present these admissions as though they reflect exceptional achievement. The author pointed out that admission to the Supreme Court bar, for example, is often celebrated on LinkedIn despite the fact that the requirements are minimal. In their view, only re-taking and passing another state bar exam merits recognition, as it requires significant effort and sacrifice. By contrast, most state and federal bars allow reciprocity, which only involves submitting paperwork, paying fees, and avoiding character and fitness issues. Although the process can be administratively burdensome, the author stressed that it is hardly a noteworthy professional milestone.
They also criticized the flood of posts about lawyer awards, many of which are more about ego than merit. According to the author, numerous legal industry awards lack rigorous selection standards, and many can simply be applied for or purchased. The award industry profits from selling plaques and advertising space while presenting lawyers as highly accomplished, even when the awards do not reflect genuine skill. While some awards do represent true professional achievement, the author believed that superficial accolades dominate LinkedIn feeds, misleading both peers and the public.
Ultimately, the author argued that while it is understandable for lawyers to struggle with distinguishing themselves and creating content in a crowded marketplace, they should focus on highlighting real victories and meaningful accomplishments. Superficial milestones may create noise, but authentic achievements provide true professional value and credibility.